Maximize Your Membership: Email Marketing that Actually Works

We will be discussing the issues and some strategies to ensure that your emails break through the noise.
The 2026 Landscape: We aren't just fighting for attention against other people (our competitors); we are fighting against AI noise. With AI tools making it easier to send emails, the average inbox volume has tripled. Our success now requires "quality over quantity."

The Intelligent Inbox creates the AI Summaries, better known as filters. Modern email clients (Apple, Gmail) now provide "At a Glance" summaries. If your email is fluff-heavy, the AI summary will tell the recipient "This email is an advertisement for a sale," and they won't open it. Presented by Karen Arenson.

A distinguished leader in the Chicago North Shore real estate market for over 30 years, Karen Arenson offers a rare blend of hyper-local expertise, extensive connections throughout the Chicago area, and global reach. As a premier Engel & Völkers Private Office Advisor, Karen provides an insider’s perspective on the region’s most sought-after communities, including Glencoe, Winnetka, Lake Forest, and Kenilworth.

Karen Arenson’s deep community roots are anchored in the region’s elite academic and social fabric. Holding a Master’s Degree from Northwestern University, Karen’s professional background includes serving as a Department Chair at New Trier High School, and as a faculty member at Lake Forest High School, and Lake Forest Country Day School. This unique history gives Karen an unparalleled understanding of the North Shore’s educational landscape and neighborhood dynamics.

With a second Master’s Degree from DePaul University, she lived in Chicago’s Lincoln Park, Lakeview and Bucktown neighborhoods, then moving to the lakefront suburbs with her family. Karen is the preferred relocation expert for clients transitioning between the city and the North Shore.

As an elite member of the Engel & Völkers Private Office, a designation reserved for the top 1% of advisors globally, Karen Arenson delivers a high-touch experience defined by "confidence, clarity, and results."

Karen's practice focuses on:

- Luxury & Historic Homes - Karen specializes in marketing architectural properties that require a sophisticated, discerning approach.

- Strategic Right-sizing - Guiding seniors and families through lifestyle transitions with empathy and meticulous planning.

- Professional Relocation - Helping families move seamlessly to and from the North Shore with a stress-free, concierge-style process.

- Family Office Investment - Sourcing and Assessing the benefits of unique properties that afford reliable income opportunities as well as reliable appreciation.

- Global Network Access - Leveraging the international reach of Engel & Völkers to provide sellers with worldwide exposure and buyers with exclusive opportunities.

Clients consistently describe Karen Arenson as a professional defined by honesty, integrity, and a deep commitment to their long-term goals. By balancing extensive market knowledge with a personalized, strategic approach, Karen removes the stress from the real estate process, allowing her clients to focus on their next chapter. Karen Arenson is the trusted advisor who turns real estate goals into reality.

📅 Wednesday, March 11 | 🕔 5:00–7:00 PM
📍 Happ Inn Bar & Grill, Northfield
🎤 Featuring TBA